Community Health Workforce Development

Fit To Lead.
Building the next generation of community health leaders.

Fit To Lead trains youth, returning citizens, and community members to become health ambassadors, wellness leaders, peer educators, and workforce-ready professionals who improve health outcomes from within their own communities.

Richmond, VAFounded by Ricky L. Martin
Ricky L. Martin leading a community health training session

Founder

Ricky L. Martin

Fit To Go Community Wellness

Creator of the Original Fitness Warriors Training Model
165+ Community Leaders Trained
ACE Continuing Education Provider
Featured in Men's Health Magazine
20+ Years Community Health Leadership

The System

Three workforce development pathways.

One curriculum. Three populations. A unified pipeline that turns community members into trained, paid, and trusted health leaders.

Fit To Lead Youth
01 / Youth

Fit To Lead Youth

Train high school students and young adults to become Community Health Leaders in their schools and neighborhoods.

  • Leadership Development
  • Public Speaking
  • Health Promotion
  • Data Collection
  • Community Engagement
  • Peer Mentorship
  • Workforce Readiness

Outcome

Confident young leaders capable of serving as wellness ambassadors in schools and neighborhoods.

Fit To Lead Re-Entry
02 / Re-Entry

Fit To Lead Re-Entry

Empower returning citizens to transform lived experience into leadership, service, and stable employment.

  • Group Facilitation
  • Health Coaching Skills
  • Leadership Training
  • Communication Skills
  • Community Engagement
  • Workforce Preparation

Outcome

Pathways to employment, purpose, and successful reintegration into the community.

Organizational Licensing
03 / Organizations

Organizational Licensing

Schools, nonprofits, health systems, housing communities, and local governments implement the Fit To Lead system.

  • Curriculum Licensing
  • Instructor Training
  • Implementation Support
  • Evaluation Tools
  • Community Engagement Framework

Outcome

Sustainable community wellness infrastructure that scales.

Measurable Impact

A decade of training community health leaders.

165+

Community Leaders Trained

10

Training Cohorts Completed

20+

Years of Leadership

National

Men's Health Recognition

Community-based workforce development model — replicable nationwide.

The Approach

Why Fit To Lead works.

Community-Based

Built from within the neighborhoods being served.

Peer-Led

Residents become the trusted messengers.

Workforce-Focused

Creates practical, employable skills.

Data-Driven

Participants collect and report community data.

Scalable

Replicable across schools, agencies, organizations.

Measurable

Tracks participation, engagement, and outcomes.

The Pipeline

Training tomorrow's community health workforce.

Participants are trained to collect meaningful community wellness data — much like community health workers — helping organizations better understand and improve local health outcomes.

  • Health Promotion
  • Public Speaking
  • Program Delivery
  • Data Collection
  • Community Outreach
  • Leadership Skills
  • Workforce Skills

Pipeline Diagram

YouthCommunity Health Leader
Returning CitizenCommunity Health Leader
Resident VolunteerCommunity Health Leader

One curriculum, three on-ramps — feeding a single trained, data-capable workforce that serves the neighborhoods it comes from.

Aligned with City Priorities

Supporting community priorities.

Fit To Lead advances eight of Richmond's most pressing civic and health priorities in a single, coordinated system.

01

Youth Development

02

Workforce Development

03

Community Health

04

Violence Prevention

05

Neighborhood Revitalization

06

Re-Entry Success

07

Health Equity

08

Community Engagement

Origin

From Fitness Warriors to Fit To Lead.

  1. 2014

    Launch of Fitness Warriors

    The original community training model.

  2. 2014–2025

    165+ Community Leaders Trained

    Ten cohorts across Richmond.

  3. 2023

    National Recognition

    Featured in Men's Health Magazine.

  4. 2026

    Fit To Lead System Launch

    Workforce development pipeline goes live.

  5. Future

    Regional Workforce Pipeline

    Across Richmond and beyond.

Ricky L. Martin

About The Founder

Ricky L. Martin.

Community wellness leader. Workforce builder. Innovator.

Founder of Fit To Go Community Wellness Services and creator of the original Fitness Warriors training model — a grassroots framework that has trained 165+ community leaders over the past decade.

With more than 20 years of experience developing community health initiatives, training peer leaders, and facilitating wellness programs, Ricky has built one of Richmond's most durable workforce-through-health pipelines.

Featured in Men's Health Magazine and recognized nationally for innovative, community-based wellness leadership.

20+

Years Experience

10

Cohorts Led

165+

Leaders Trained

Partnership

Let's build the next generation of community health leaders.

Seeking partnerships with local governments, schools, health systems, foundations, workforce agencies, housing communities, and nonprofit organizations interested in developing sustainable community health leadership pipelines.

Download Impact Brief (PDF)